The Odisha Rural Development and Marketing Society (ORMAS) has launched the much-awaited Mango Festival 2026 in Bhubaneswar, creating a direct marketplace where consumers can purchase fresh, naturally ripened mangoes straight from farmers. The initiative aims to eliminate middlemen, ensure better prices for growers, and provide quality produce to customers across the city.
The festival was inaugurated by Panchayati Raj and Drinking Water Minister Rabinarayan Naik at Nandankanan-Patia. Organized under the Panchayati Raj and Drinking Water Department, the event seeks to strengthen market linkages between mango farmers and urban consumers while promoting Odisha’s rich horticultural diversity.
Four Sales Centres Open Across Bhubaneswar
To make fresh mangoes easily accessible, ORMAS has established dedicated sales centres at four major locations in the capital city:
- Near SIRD Campus
- Sahid Nagar Durga Mandap
- Madhusudan Park, Pokhariput
- Nandankanan Road
In addition, two specially designed “Mango on Wheels” vehicles have been launched to deliver mangoes directly to consumers in different parts of Bhubaneswar.
Farmers and SHGs Showcase Odisha’s Best Mangoes
The festival has brought together Farmer Producer Organisations (FPOs), Farmer Producer Companies (FPCs), and women Self-Help Groups (SHGs) from various districts of Odisha.
Around 20 stalls have been set up, displaying nearly 14 varieties of mangoes sourced from different parts of the state. The initiative allows farmers to interact directly with buyers, ensuring fair prices and reducing marketing challenges.
Officials said fresh stock is supplied daily to maintain quality standards and ensure customers receive premium-quality fruit throughout the festival.
Wide Range of Popular Mango Varieties Available
Visitors can explore and purchase several popular mango varieties, including:
- Amrapali
- Dasheri
- Mallika
- Himsagar
- Langra
- Totapuri
- Bombay Green
- Banganapalli
- Lal Sundari
Mangoes from 16 districts of Odisha are being showcased at the festival, highlighting the state’s growing strength in mango cultivation.
Apart from fresh fruits, visitors can also enjoy mango-based products such as juices, shakes, and ice creams, adding a unique attraction to this year’s event.
Festival Expands to Other Districts
ORMAS is not limiting the initiative to Bhubaneswar alone. Similar mango festivals are being organized across 18 districts, including Angul, Balangir, Balasore, and Sundargarh.
The move comes as Odisha continues efforts to strengthen its mango value chain, promote premium varieties, and expand market opportunities for farmers at both national and international levels.
Supporting Farmers and Rural Livelihoods
The Mango Festival will continue until June 10, 2026. Beyond offering consumers access to fresh and naturally ripened mangoes, the event plays a crucial role in boosting rural livelihoods, supporting farmer collectives, and encouraging direct farm-to-market sales.
Officials believe such initiatives will help increase farmers’ incomes, reduce post-harvest losses, and promote Odisha as a leading producer of quality mangoes in India.
