District Magistrate’s Visionary Leadership Propels Koraput’s “Prince of Rice” to National Markets, Boosting Farmers’ Incomes

Koraput (Odisha): Farmers in Koraput district are celebrating a landmark achievement as the famed Kalajeera rice popularly known as the “Prince of Rice” is now being transported to markets in other states. The initiative, spearheaded by District Magistrate Sri Manoj Satyaban Mahajan, is expected to significantly enhance productivity and transform the earning structure of local farmers.
Koraput district, known for its premium-quality ginger and aromatic Kalajeera (black cumin) rice, has witnessed a major breakthrough in market access. With the support of voluntary organization Pragati and Jaivik Shree Kishan Production Company, large consignments of agricultural produce have been successfully dispatched outside the state.
Around 100 quintals of dry ginger were sent to Bengaluru, 240 quintals of fresh ginger to Punjab, and 60 quintals of premium Kalajeera rice to Haryana. This direct linkage with larger markets is expected to fetch farmers 30 to 40 percent higher prices than earlier, providing a substantial boost to their household incomes.


Speaking on the development, Sri Mahajan emphasized that connecting farmers to large and competitive markets is crucial to ensuring fair remuneration for their produce. He further stated that Farmer Producer Companies (FPCs) will be strengthened in the coming days, with a special focus on linking tribal farmers to major markets across the country.
The Deputy Director of Horticulture highlighted that the success of the initiative was the result of systematic guidance and collective efforts. Kalajeera rice, a fragrant and renowned variety cultivated in regions such as Jeypore, Borigumma, Kotpad, and Baipariguda, received the Geographical Indication (GI) tag in 2024 — further cementing its identity and market value. Tribal women play a leading role in its cultivation, contributing significantly to the district’s agricultural heritage.


Kalajeera rice also holds religious importance. It is used in preparing Mahaprasad for Lord Jagannath at the revered Jagannath Temple. In February last year, 12 tribal women from Koraput carried the rice to Puri as an offering, promoting the use of chemical-free grains in temple rituals.
This strategic move is expected to ensure sustainable livelihoods for tribal farmers while strengthening Koraput’s agricultural economy. Farmers have expressed immense happiness over the development and extended their gratitude to District Magistrate Sri Manoj Satyaban Mahajan for his proactive leadership and dedication to their welfare.

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